Papa’s Herb x Visual Dealers x Matcafilms — A Venice Beach Pre-Shoot with High California Vibes

At Visual Dealers, a Los Angeles-based production company, we recently teamed up once again with our longtime creative partners at Matcafilms for a fresh branded content shoot for Papa’s Herb. This marks another exciting chapter in our 5+ year creative partnership with Matcafilms and creative director Matías Cardozo, blending the soul of Barcelona with the bold spirit of Los Angeles.

This photo and video pre-shoot is a foundational step toward an upcoming, retro-inspired campaign — but this time, we focused on Venice Beach, tapping into the present moment with a carefree, vibrant aesthetic that screams California lifestyle.

Capturing the Venice State of Mind

The concept was simple but rich: take the laid-back, sun-drenched vibe of Venice Beach and infuse it with the personality of the Papa’s Herb brand. We showcased their premium vapes, merchandise, and hero products in a series of candid, lifestyle-driven setups — from vintage cars and boardwalks to beachside hangs and palm-framed silhouettes.

This wasn’t about polished perfection — it was about energy, authenticity, and letting the product speak through visual storytelling that feels lived-in and real.

Creative Direction and Talent

The shoot featured:

• Creative Director: Matías Cardozo (Matcafilms)

• Director: Chino Jones

• Content Creator: Joaquín Feijóo, bringing dynamic visual energy as part of the Visual Dealers x Matcafilms synergy

• Featured Talent: Anastasia, who once again delivered charisma and cool in front of the lens

Together, we brought the concept to life — playful, sunlit, and true to Papa’s Herb’s roots in California culture.

Looking Ahead: From Venice to the Psychedelic 60s

While this shoot leans heavily into the now, it also serves as a visual moodboard for what’s coming next. We’re currently in pre-production for a bold, colorful campaign inspired by the 1960s — think psychedelic visuals, vibrant energy, and iconic design references that will push the creative boundary for Papa’s Herb even further.

A Global Collaboration in Motion

This project stands as yet another testament to the power of cross-continental collaboration. With roots in Barcelona and Los Angeles, the connection between Visual Dealers and Matcafilms continues to evolve and grow, delivering branded content that not only looks great — but tells real stories that connect.

📍 Visual Dealers🎥 Production Company in Los Angeles🧠 Branded Content • Commercial Campaigns • Photo & Video Production🌍 In collaboration with Matcafilms (Barcelona)💨 Powered by California sun, creative freedom, and over 5 years of trust.